Lisa is Director of Business Development and Marketing, based in our London office. Following an MBA in Edinburgh, Lisa has spent more than 20 years in the real estate industry, helping international firms with business development. Lisa’s role at TFT combines detailed client knowledge with wider industry understanding to cultivate and grow our client relationships for mutual success.
Lisa also drives TFT’s business development, client care and marketing strategy, not to mention our ever-increasing peloton of cyclists.
Lisa is a passionate advocate for diversity. She is a mentor and coaches underrepresented figures in the industry to stand out and be heard amid wider industry efforts to grow a richer talent pool.
Lisa Gunn, TFT's Head of Business Development and Marketing, suggests a little sustainable self-reflection and wants to hear new ideas for future-proof buildings this year on the Croisette (or during the Cycle to MIPIM ride beforehand, if you can catch her!).
What do you hope to see more of at MIPIM this year?
Though sustainability has been a prominent theme in previous years, I am happy to say it will almost certainly be even more widespread this year as the global environmental condition becomes more of a mainstream concern. What I would like to add to those conversations is a little self-reflection on our own industry. When we’re advising our clients on measures to improve their sustainability and wellness credentials, are we consistently applying that thinking to our own industry operations?
Will proptech set the agenda at MIPIM 2019? Should it?
As the market matures, we may be approaching a period of consolidation in proptech. So perhaps a gathering like MIPIM is a good place to understand where the real innovation and long-term value is. It's likely next year will present a very different landscape of tools or services, so we've got to look closely at what could grow and what might disappear.
What wouldbe your advice to a MIPIM first timer?
Two things:
Is there an industry topic you feel is not getting enough attention?
Though it’soften brought up, we don’t yet have an industry consensus on the skillsshortage, or a shared course of action to remedy it. Brexit will only make thisissue more acute for construction and affect the viability of buildings due toincreased costs of labour.
Who would you like to meet at MIPIM?
I’m fascinatedby Innovations in flexible use of buildings – not just multi-use developments,but buildings which have multiple lives planned in to them from the outset.
One exampleI’ve enjoyed seeing is from the U.S., where AvalonBay Communities has created aparking garage which anticipates a time when ride-sharing services orself-driving cars reduce car reliance (and our need for parking places).
With some smart design, such as level rather than inclined floors, the building is designed for future lives as shops, a gym or a theatre, for instance. I’d be very interested to meet with ambitious funds or owners who are applying this kind of long-term view to their assets.